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Welcome to the NEW Daytona Beach!
It's an exciting time in Daytona Beach! rendering of Daytona Rising

There were over $1.5 billion in new projects announced in 2013 and 2014:
  • Daytona Rising is a $400 million reimagining of an American icon - the Daytona International Speedway
  • One Daytona, directly north of the Daytona International Speedway, will include 1.4 million square feet of retail and entertainment space.
  • New resort oceanfront hotels have been approved including the Hard Rock Hotel & Cafe                           Rendering of Hard Rock hotel
  • Several renovated hotels on the World's Most Famous Beach with new flags including Hyatt, Holiday Inn and Hampton Inn.
  • Daytona Beach area leads the nation in job growth rate for the first quarter of 2014 (Manpower, Inc.)
  • Daytona Beach selected as site for Trader Joe's regional distribution center, an $88 million capital investment.  
  • Daytona Beach is home to the national Shriners Convention in 2016 and 2017.

E-Zone
The "E-Zone," an abbreviation for Entertainment Zone, is the center of tourism at the "World's Most Famous Beach" with a market over 3.6 million people within a 90-minute drive from all that Daytona Beach offers. Worlds Most Famous Beach sign

Well-known as the birthplace of NASCAR and host for some of the great sporting events in motorsports, over 8 million visitors return each year for fun in the sun in Daytona Beach. Each year, we offer new surprises including a $20 million upgrade to the historic Daytona Beach Pier, Bandshell and Boardwalk. From Joe's Crab Shack national flagship restaurant to the long-time favorite Ocean Deck restaurant, dining options are endless along the Atlantic Ocean. Spend as long as you like in our wide range of hotel rooms that compliment Florida's largest and newest convention center just a block from the beach.

Master Plan Volume 1
Master Plan Volume 2

Want more? Spend the evening strolling down the Boardwalk as magicians and other performers entertain you along the arcades and amusement rides, see the latest movie at the Ocean Walk's one-of-a-kind Paragon Theaters or take in a night at the symphony, a Broadway play or your favorite musical venue at Peabody Auditorium or the Bandshell.